The term “nightlife” means different things in different cities, but they all have one thing in common: fun. Whether it’s going downtown to see a show or heading to a tiny club to listen to a favorite DJ spin, for many people evenings and weekends are for getting dressed up, going out, and letting loose.
For entrepreneurs, there is a big market in this area for startups. It’s important to know who the clientele will be, what they’re looking for, and what you can afford at the beginning, however. Work out a budget and do some research, then check out the local competition. Startups take time, planning, and money, but once you get the ball rolling you can begin to make a career out of helping people have fun, and what’s more fun than that?
Here are some ideas to get you started.
A great way to own a market is to invent a new product that no one else has thought of yet. If you have a product or device in mind that you think could revolutionize nightlife–perhaps it’s a new music playing device, cell phone accessory, or clothing item–then, by all means, get started. First, get a feel for the size of the market for the product. If it’s expansive enough to support a business, consider having a prototype made so that you can test the product and so that you’ll have a sample to share with manufacturers when the time comes. Remember, you’ll also want to familiarize yourself with patent laws to ensure no one else gets going on your great idea!
You’ll need to do some research on local laws regarding food service, but once you’re prepared, you can start looking for places to set up. Often, bars and clubs that don’t serve food will allow food trucks to park outside during business hours to make sure hungry customers don’t stray too far, and after a night of fun and dancing, most people will need a snack. You don’t have to make it overly complicated; you might have a limited menu or even serve just one type of sandwich or finger food. The best thing about this is that you can travel to different locations in the area, ensuring maximum benefit where sales are concerned. It’s a good idea, however, to set up a Twitter or other social media account to let customers know where you’ll be.
Speaking of social media, tech-savvy entrepreneurs know that apps are a booming business these days, and they come in handy when people are out on the town with only their phone to connect them to others. It will take some research–check on who’s using which existing apps already–and a little time; development doesn’t happen overnight. But if you touch the right market, you could have a hit on your hands. Apps for ride-sharing services, where to find the closest bite to eat, and where to find local events (such as where bands are playing) would all do well on the nightlife scene, especially in college towns.
If you have experience in law enforcement or security, there may be a market for you to work nights providing services to clubs, restaurants, and bars. Check out the scene to get an idea of what the need is; in big cities, this could be an opportunity to hire several employees and send them out on jobs for various clients.
There are some popular ride-sharing services already in place in many cities, but if you live in a smaller town, there may be a market for one with little to no competition. Focus on one area first, then build from there. This type of business will require lots of advertising and a big social media presence, so be prepared to talk yourself up.
One small caveat before you get started: Being an entrepreneur is hard work. Getting a startup off the ground is stressful and time consuming, but creating a startup that is wrapped up in the “nightlife” scene can come with its own set of stressors and challenges.
How To Make Money On The Party Scene: Nightlife Startup Ideas
Know thyself. If you have had problems with addiction or substance abuse in the past, a business closely connected to after hours fun may not be the best choice for you. Similarly, if you have a young family or you’ll be getting your startup going while working a 9 to 5, a startup that does its prime business after the sun goes down may be difficult to handle. If you’ve gotten this far, chances are you’ve been bitten by the startup bug, and have the passion to get a successful business going, but be sure to choose the business path that works best for your current lifestyle.